Alec Bradley Prensado Lost Art Robusto

The Alec Bradley Prensado Lost Art is Alan Rubin’s tribute to craftsmen and craftswomen in the premium cigar industry. While most industries have been taken over by automation and industrial technology, the premium cigar industry is different. Most premium cigars are made by hand, and about 300 hands touch the tobaccos from the time of planting the seeds until the finished products arrive in stores. It’s a decidedly analog industry and unique in the modern world. Following up the award winning Prensado line, the Prensado Lost Art follows a similar path and is made at the Raices Cubanas factory in Honduras using Nicaraguan and Honduran filler and double binder tobaccos. It is topped with an undisclosed but elegant Honduran-grown wrapper. Featuring flavors of cocoa, nuts, and dried fruits along with hints of cedar and citrus, the Prensado Lost Art is another excellent addition to the Alec Bradley portfolio.

Alec Bradley Cigar Co. has a well-deserved reputation for churning out hit after hit to satisfy their loyal fans. It’s due in no small part to the meticulous attention to detail of the brand’s founder, Alan Rubin. But it wasn’t a quick and easy journey. He joined the premium cigar industry in 1996 but stumbled to find his footing for a while. He had a line of bundle cigars made in the Dominican Republic by Henke Kelnrer of Davidoff that was good, and he introduced the industry’s first (and only) triangular pressed cigars. Around 2005, he was told of a great little factory in Honduras called Raices Cubanas and traveled to see what the hype was about. It was this trip that altered the course of his company and set them on the path towards greatness. In 2007, they launched the Tempus line and established themselves as a serious player in the game. Two years later, working with the same factory, Alec Bradley introduced Prensado. The cigar was named CA’s Cigar of the year, and their legacy had been cemented as a world class cigar maker. How do they follow up something like that? Very carefully. Which is why it took several years for the Prensado Lost Art to come to market.

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